Jos po nesto..
Demo/promo MORA da se deli za dz! I tacka!
Ne zelim da se iko ko je ikada prodavao takve diskove oseca prozvanim, ali zna se sta je promocija!
Dalje, ovo sam nekada daaavno iskopao na netu, Kenny Kerner (producent koji je otkrio KISS) govori o tome kako treba da izgleda kvalitetan promo i kako doci do izdavaca. Ovo je iz knjige "Going Pro by Kenny Kerner", ako se ne varam. Mrzi me da prevodim & shit pa cu samo da copy-pasteujem :
THE PRESS KIT
by Kenny Kerner
In the music business, the folder that contains your photo, bio, press
clippings and demo tape/CD, is called your press kit or press package.
The same package goes to record companies, agents, attorneys and the
media. So it better look good and contain everything you need others to
know--without giving them a week's worth of reading materials.
When putting together this important package, less is more. Too much to
read will make someone impatient. And realistically, what can you say
about a brand new act that has no real career? Your press kit should
contain the following materials only:
* A clear, crisp 8x10 photo with artist/band name and contact info.
* One or two short, positive reviews or press clips.
* Lyrics to the songs on your tape/CD (stapled together in sequence).
* A band/artist ID sheet identifying each member, writer and instrument
played by each. No need to mention where the band is from or how long
they've been floundering around together doing nothing--unless there's a
unique angle or story.
* If you have three or four direct quotes from some very reputable
people in the business--managers, producers, artists--include them on a
separate quote sheet, but be sure to attribute them correctly.
* Include a professional looking business card from your manager or
representative.
* Don't forget to include your demo tape/CD, Einstein!
* Always include a cover letter with every package explaining why
you're sending it.
ARTIST PHOTOS
We need to spend a few minutes talking about the photos you're putting
in your press packages. Do they really represent you? Do they somehow
depict the kind of music you play? Do they look pro?
I have yet to find a single artist who was incapable of somehow finding
a photographer to take a few pictures. Everyone has a relative or
friend with a camera. It's up to the artist to be creative. You don't need a
thousand-dollar photo session--merely one that looks like it cost a
thousand dollars. In other words, make it look good for a few bucks.
Do not, for example, stand in front of a forest so we can't distinguish
you from the trees. Do not wear a watch or be photographed in front of
a calendar so the photo is dated a week later. Do not stand in front of
a black curtain or backdrop wearing all black; you'll come out with a
head and no body. Keep it simple.
Try to look like the music you're playing. Don't wear rainbow-colored
clothes if you're in a metal band--look dark and dirty, like the music.
Ozzy Osbourne always looks like his music! The Rolling Stones always
look like trouble-making rock & rollers! The Grateful Dead always looked
and dressed like hippies on pot! And so did their enormous audience.
Remember that you want to help the consumers in identifying you and your
music, not confuse them.
COVER LETTERS
As I mentioned earlier, every single press package that goes out must
be accompanied by a cover letter explaining why it was sent. Usually,
this letter is written by the artist's manager, attorney, or, in some
cases, by the leader of the band himself.
Like everything else in your press package, this letter should also be
short, to the point, and very pro. It should explain, in a few
paragraphs, who you are, why you sent the package and what you expect. To the
right you'll see a sample letter.
Six short sentences say it all. Again, you want this person playing the
tape and not making paper airplanes out of your press materials.
FOLLOWING UP
Sometimes it will take months to hear from these people--even with
follow-up calls. Don't give up. Don't get frustrated. Remember that they're
getting the same kinds of packages from hundreds of other people around
the world, and you're probably not at the top of their list.
Try to make connections at as many labels as possible so you can submit
enough packages and get a fair appraisal of your material. At the very
least, you'll be able to reach and speak with an assistant or secretary
who'll be able to tell you if your package was received. Almost all
labels now log in packages on their computers with a date and the name of
the artist.
These press packages are your calling cards for your career in the
music business. They can be used to solicit a personal manager, agent,
publisher, club gig, record label or just about anyone in the industry. So
as long as you're taking the time to put one together, do yourself a
favor and do it pro!
-----------------------
SAMPLE LETTER
-----------------------
Kerner Entertainment
1111 East 11th St. Suite 111
Los Angeles, CA. 91111
Phone/Fax: 310-111-1111
Mr. John Doe
Dover Records
3452 Dover Place
Dover, Colorado 33300
July 3, 1999
Dear John:
As the personal manager of the Los Angeles-based rock band, BIGFOOT, I
have enclosed a complete press package and demo for your perusal.
The band is currently drawing about 200 people per show locally and is
being played on WXBT and KKLV in Denver.
I feel their songs are well-constructed and radio ready and value your
professional input.
I'll give you a call in a few days to be sure this package arrived.
Please don't hesitate to contact me should you need further information.
Thanks in advance for your time and consideration.
Sincerely,
Kenny Kerner
BIGFOOT Manager
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